An often-overlooked area when it comes to marketing a business is signage. Astonishingly, for businesses with a physical premises, signage makes up 83% of their marketing efforts.
When done well, signage can be a cost-effective medium. It is a constant, daily reminder to your audience that you’re there and it can play a huge part in building your brand – both on and offline.
A survey conducted within the retail sector revealed that eight out of ten customers had entered a store or business for the first time based on their signage.
So, the big question is when did you last update yours?
What does your signage say to the outside world and passers-by about your business?
Old signage can deteriorate over time: fading colours, paint chipping and flaking, and warping when left to the mercy of the elements.
New signage technology can bring your business back to life, instantly transforming tatty, faded signs into an up to date, vibrant, on-brand, clean, clear piece of marketing. And it will last you a while too, offering an excellent bang for your buck.
We were recently called out to look at al job in Solihull. The signage on a church, which had been in place since the late 1970s, and the lights had stopped working. After receiving the Personalised Nation treatment, the church is now proudly displaying its brand-new signage. We think it looks amazing – and thankfully, so does the client!
Knowing where to start can be overwhelming, which is why we’re with you all the way. We will visit your premises and look at what you’ve already got and its condition. Our experienced team will work with you to make sure that your new signage ticks all the boxes in terms of material, design and the all-important positioning.
We’ll also take a look at what signage you have inside your building. Great signage leads to excellent brand awareness, so why stop with the exterior of the building?
All our signs are produced at Personalised Nation HQ in Cannock, using the latest state-of-the-art large format printing equipment and using systems manufactured in the UK.
Once your new signs have been produced, we will instal them for you. All you have to do is sit back and wait for the compliments to come rolling in.
When you’re ready to replace your worn-out signage, we would love to be the ones to give your business a fresh, vibrant, on-brand makeover.
Find out more about our signage services. We can’t wait to hear from you.