Let’s face it, we’ve all been there.
The new client.
The big building with endlessly identical corridors.
The pub, busting for a visit to the ladies or gents.
And what’s the common denominator that would make all of the above so much easier to navigate?
Have you ever thought how much time you’ve wasted driving round looking for a building on an industrial estate, or wandering aimlessly around hotel corridors looking for your room number?
We’re all very good at assuming everybody knows the same as us. Just because we know where to go when we arrive on site, doesn’t mean your visitors have that knowledge too.
Navigating the politics of a large car park can strike fear into the toughest of salesmen. A simple solution would be signage so that visitors know where to park when they’re visiting you – and more importantly, where not to park. Nobody wants an angry MD because the photocopier rep nicked his parking space!
Public buildings are just as bad, with pubs and restaurants being a prime example. We have a game in the Nation household, and it goes something like this ….
When we’re out as a family enjoying a pub meal we play ‘who needs a wee’ – no, not us but other customers in the pub. You can see heads bobbing, frantically looking for the signs to the toilet but too embarrassed to ask. Yes, there may be signs on the doors themselves but that’s as helpful as a chocolate teapot if the toilets are upstairs, downstairs or in the lady’s chamber!
And let’s talk visibility. What’s the point of having an amazing shop in an amazing location if your external signage is non-existent, dated or – horror of horrors – broken?
Let’s lose the assumption. Put yourselves in the shoes of your visitors, as if calling on you for the first time. We would love to help make your shop more visible from the roadside, keep your MD happy with car park signage and stop the waifs wandering your corridors looking for the right room or the way out.
When it comes to signage, you’re spoilt for choice. So, let’s see how Personalised Nation can help you with all of your signage requirements so that happy customers keep coming back for more.
Find out more about some of our signage projects here.